About ProRel Soccer Shop

Knowing that lower division soccer clubs are having success in communities all over the US (including his teams), Hitch has the vision to open a Lifestyle Soccer Shop in Historic McKinney.  Historic McKinney is a very popular shopping and entertainment destination in the Dallas area where soccer is such an integral part of the community.  The concept is to create a space where soccer supporters can come together to hang out, talk shop, watch soccer, enjoy sampling great craft beer from soccer friendly breweries around America while supporting lower division soccer clubs.  We have a Shop at 120 Louisiana Street plus the Online Shop at www.prorelsoccershop.com.  We want to promote clubs all over the US and sell their gear (80% of sales goes to the club) while promoting soccer with lifestyle gear, fun vintage gear, unique items and more.  

We hope you can make it out to the shop (see Updated Shop Hours) and if not, you can still support local soccer by purchasing gear from the Online Shop.  ProRel Soccer Shop is all about the soccer community coming together through the beautiful game (and enjoying a great beverage)

About the Hitchcock Family

The Hitchcock Family is a modern American soccer family. Michael played the game and is part of the "soccer bubble" in the US.  He was a Georgia State High School All-Star and played for 4 years at Virginia Commonwealth University before working in the soccer business. Jamie has been a team manager and passionate soccer supporter at many different levels of the game.  Eleni graduated from Texas Tech and launched the Lubbock Matadors, an NPSL team that averages 5,000 fans per game while providing a massive positive impact in their community. William is currently playing college soccer at VCU with plans to get his Masters in Sports Ledership in 2024.  The Family are owners/investors in 15 soccer clubs in the US and around the world through their Sports Management Company, Playbook Management International and Soccer Investment Company, ProRel Soccer Ventures.

Michael, better known as Hitch in the sports industry, is a 28-year soccer management executive that includes the first half of his career in Major League Soccer during the early, humble building years.  Hitch cut his teeth and learned the sports management business at DC United, Colorado Rapids, LA Galaxy. His final stop in his MLS career was working for Lamar Hunt as General Manager of FC Dallas.  Hitch has committed most of his career and over half of his life to growing the sport of soccer.  The second half of his career has been dedicated to lower-division soccer clubs that have a positive impact on their communities.  Through his sports management company, PMI; Hitch has worked with over 100 professional soccer leagues, teams, events & venues.  The sport of soccer has grown a ton over the last few years and is entering the biggest growth stage in the history of US Soccer.